SPEND MORE SAVE LESS......

A day project to design an A3 poster that promotes the economist and philosopher John Maynard's Keynes theory that people should spend money instead of save it to help boost our economy.
Our group decided that promoting a lifestyle would be a good way of trying to get people to spend. To do this we needed to find someone who could be used as a signifier to promote a better lifestyle. We began by looking at popular culture(sports personalities, musicians etc.) but found that they couldn't quite sell the spend more save less caption that we were given as they spend a astronomical amount of money on a daily basis. After much deliberation we settled on Audrey Hepburn and Sean Connery as they can both be recognised by people of all ages but worked really well to connect with our target audience (25-50yrs).
The group worked well together as we all had different ideas to bring into all the discussions also we all had different knowledge that combined created a strong final outcome.

AMNESTY INTERNATIONAL VISIT!

26Th November we were visited by Barry Tempest who is involved in the Dorset group of Amnesty international.
This visit was an effective way to collect information and also it gave us the chance to ask any question about current campaigns, funding etc. Barry also informed us about the two documents that have been drafted to help protect human rights these are:
The Universal Declaration of human rights: this is not actual law but can be used as a starting point to fight for human rights.
The European Constitution of human rights: this is law and any country that signs this constitution will be prosecuted.

This day was really informative and now i am going to look more into current campaigns within amnesty also look at old and new campaigns to see what approach will work the best.

Final Views......

My first unit handed in and complete, it feels so good.
overall i really enjoyed text and image because it gave me the chance to learn alto of new techniques and processes.
i am pleased with the final imagery i produced and how it all works well together as a final book.
I found this unit really tiring as i was trying to get back into a routine, and also it was a lot of small projects so it seemed like i had loads of work, at times it felt like i couldn't get it all done.
anyway now its time to think about the new brief, an advertising campaign for amnesty international which i am really looking forward to as i have not yet done any advertising work.

illustrations for text and image

So Many Techniques.......

I have been introduced to so many new techniques and programs throughout Text and Image which has been an enjoyable and at times frustrating experience.
Over the last couple of weeks whilst completing my projects within unit one i have been tought letterpress, photoshop, illustrator and Quark these have all helped me learn new skills and also have given me the opportunity to experiment with these new processes and produce outcomes that i would normally not be able to do.
i am now begining to think about the layout of my book and also ways of printing and the quality of the paper that i will use for my final one.
hannah has also been a great help because she gave use a taster session on book binding and showed us three different simple binding techniques and folds so that we had a starting point when designing our final books.
i am going to try and use all the skills that i have learnt so far to create an good final book.

Another year but not the same.

A new year, a new course and I'm back at the arts institute!
Truthfully i didn't quite know what to expect when joining my classmates on FDA Visual Communication, there were some new faces and some old, also the familiar surroundings of being back at the AIB.
Our first brief was titled "TEXT and IMAGE". The brief was very well set out and also easy to understand as it has guidelines, aims and learning outcomes for each section of the brief. I found this very helpful as the briefs i had previously received on National Diploma were vague and unstructured which sometimes proved frustrating.

The project began with a visit to Poole Quay to record our surrounding, i used this as a day to take photographs and produce a few quick sketches as the weather was cold and wet. This provided me with some primary research so that i could then begin my project.

I visited Poole Quay again to do some more primary research which gave me the chance to produce some more detailed Sketches and also collect information about the different aspects of Poole.

I will experiment with my primary research and also look at different artists to determine what kind of editorial illustrations i will produce.
I will also begin to look at type as we are going to begin the second part of our brief titled "VERNACULAR TYPOGRAPHY".
We will be beginning this part with workshops in 'Type and Tape' + 'letterpress' .